Home Business Lie Number 1

The gurus at the network marketing meeting say “go out, meet people, hand out your business card to everyone that walks by you, put up posters and hand out fliers”. Sure go out and try it all. You’ll soon figure out, that it doesn’t work. Worse, you’d probably end up looking like a fool, loose a bunch of friends and maybe get a black-eye to boot. Here’s what you’re missing out in the message. The lie can actually be poked around at for some truth.

The idea is not to actually go out and bombard people with material or jump on them insisting to them that you have the secret to making it rich. No, they’d take a look at you and figure you’re just looking to sell them something, even if it’s only an idea you’re trying to push.

Here are a few thoughts to think about. When you’re out there in the real world, how do you notice commerce being done? How are products moved? How are brands marketed? The answer is – through mass media. And the reason, big brands and products that earn in the billions of dollars is able to keep the average Joe out of the market, is because they have the money to advertise big, across all the billboards, on television, on the radio and through print.  As for the average Joe, who wants to get a home business off the ground, you’d be way out of your league to compete within that market place.

The answer is not to quit either. In today’s world, you need to discover how the average joe and the small businesses are leveling the playing field. People automatically switch channels as soon as as an advertisement’s on TV or the radio, they subconsciously deselect areas of print that have advertising. These traits are habit for all people.

MLM and network marketing falls within the arena of direct marketing; so, go do some direct marketing. What am I talking about? Simply blending the old and new media; there’s the telephone, and using the telephone is cheap. It’s even cheaper if you get yourself a VoIP connection and use that to make calls. Ever have a telemarketer call you? It’s pretty likely the telemarketer is from a mammoth company. But out there in the virtual world, it’s a level playing field and you have a chance through this medium.

How about the internet? There’s a level playing field like no other. Imagine the possibilities you have of being able to reach as many as millions of people. Now we’re talking about contact. This is how you could and should reach out to people. Learn to talk right, and then to write right. If you’re convincing enough over the telephone and through internet based communications, then you have it made.

While you’re on your road to making it big in the big virtual world where every person or corporate is simply like an avatar, a ghost, all that matters is your ability to hone in on the right customers and convert them. Think Social Media, think Building Relationships and Leading with value. Be a Leader not a follower, listen to others who are successful with the MLM Secrets Online.

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