Here is a company that’s incredibly young and has caught the attention of a lot of people. Abunza literally means ‘abundant’ in Spanish, and the manner, in which the company and its product had been named, outlines the richness contained – or so the thinking goes. The thing is that every company relies heavily on its product to grow, and at the very least, to survive.
The product that Abunza sells through its network marketing plan is the unlimited usage of a digital library of software, e-books, videos and even music titles. These are especially geared towards the bi-lingual and uniquely English and Spanish speaking communities worldwide. The network marketing concept that Abunza came up with was to enable a referral system that would be completely based online. All one has to do is get hold of a prospective customer for the product and pass this information directly to the company. Officials at the company then would directly call the potential customer and through a standard procedure make a pitch and attempt to make the sale. Where a sale occurs, the company directly calls the referrer and informs him/her about the successful sale to the potential customer. The referrer’s account is then credited with a commission amount for making the reference. The network marketing plan utilized by Abunza works on a two tier system where it’s important for each member individual to make direct referral sales. Cash that is initially invested is recovered by the time the second direct sale occurs. But the benefits only begin at this point.
Abunza’s dual layer plan rewards each member for any second generation sales that occur too. This means that a customer that ‘A’ refers can go and then make a successful referral ‘C’. Commission money from the sale to ‘C’ would go to both ‘B’ and at a lesser sum, to ‘A’ as well. This is a motivator for people to go on trying to get hold of direct referrals. The more direct referrals a person makes, the faster and greater the opportunities of making money.
The question people raise is about the usefulness of the library service being sold through this membership sale. The format is like creating a club which permits exclusive usage of its facilities by its members. In fact when making a comparison between the real world and the virtual world, a club would be the best gauge to mark Abunza against.
In a real-world club, a membership amount is paid by a prospective member. In most instances where clubs are exclusive, members have to be reffered by another member. An exactly similar system is followed by Abunza, where to pay for a membership to Abunza, a potential member has to be introduced by an existing member. In a real-world club, members once enrolled, would have the benefits and advantages of utilizing the facilities of the club. In the case of Abunza, the facilities include the download and usage of approximately $75,000/- worth of software, wares, data, music and videos. This is what the draw is to join Abunza as a member.
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